As the UK gambling industry continues to evolve and become more competitive, firms need to find new and creative ways to enhance their appeal to players. In the latest report submitted to the Gambling Commission website, it’s noted that £6.5 billion in gross gambling yield was made from remote gambling, £4 billion of which was from online casino gaming.
Online casinos are very popular, and the number of active accounts continues to grow. Still, there are a great many options, which can make navigating the scene and finding the best options difficult for UK players. This is where platforms like King Casino Bonus come into play. Its CEO, Ionut Catalin Marin, is here to shine a light on what angles brands are working to become more competitive and appealing in the bustling UK casino industry.
People Want More of What They Know
If you want to stand out and take away some of the perceived risks of appealing to customers, you can tap into an existing IP or brand. “It’s a trend that we’ve seen sweep across the entertainment industry,” says Marin. “Whether it’s at the box office or with the trend of video game remasters, tapping into existing brands works.” The idea has strong foundations, especially with outlets like Glamour Magazine reporting on Hollywood’s sequel obsession.
Brands as a method of appeal is pretty sound. Of course, what players need to look for in online casino gaming is trustworthiness and value for money above all else. Marin says that the most important factors are “the casino’s licensing, transparent terms, and secure payment options,” but of course, these aren’t the elements that most players look for initially, instead going for brands and bonuses, more commonly.
So, it doesn’t come as a surprise that the casino and bonus reviewer and ranker has seen a drastic surge in interest for branded online casinos. Marin relays that “casinos with well-known brands, particularly entertainment brands, have been seeing the most clicks from our curated and verified list of approved casinos and bonuses.” The prime example he gives is Monopoly Casino, which is the official site of the classic board game and ranks second overall for its bonus by Marin’s King Casino Bonus. It’s a fully-fledged branded site with branded games for extra appeal.
What to Expect from the Industry Moving Forward
Naturally, enhancing branding and drawing from existing IPs will continue to be a key selling point. It’s a major trend across entertainment and will continue to be as we move from 2024 to 2025. “More entertainment brands and their IPs look set to join the casino space as branded games and, increasingly, branded platforms,” says Marin of industry trends to come.
As well as this increased reliance on existing brands, innovations in technology will become more prevalent as they’re incorporated further. “Immersive social metaverse environments, crypto payments, and enhanced data insights will increasingly dominate the industry,” Marin says. He further notes that tapping into these new tech applications will result in an enhanced playing experience.
Branded casinos are all the rage in the UK gambling scene right now, and with Monopoly Casino proving to be so popular, it wouldn’t be a surprise to see another hit entertainment brand enter the arena in the months to come.