Website of the Week – Oka Direct
Ever since they launched their Interiors mail order catalogue in 1999, OKA have gone from strength to strength. Founded and run by Annabel Astor, Sue Jones and Lucinda Waterhouse (whose combined backgrounds are in retail, fashion and textiles), they added instant sophistication to a burgeoning mail order market with a commendable company ethos.
“Everything we offer within our catalogue has been commissioned by us with an eye to beauty, comfort and style. Our mission is to go directly to the source, in order that we have absolute quality control and can maintain our prices at an affordable level.” Annabel Astor, CEO.
Unsurprisingly, over the last 11 years, OKA has developed into a multi channel retailer currently operating 13 shops across the United Kingdom alongside a mail order, online and trade service.
Not only do they offer an entire range of products for the home, the website is also a fantastic source of inspiration. Fancy a Majorcan finca? A Moroccan retreat? A Chelsea townhouse? OKA can put the entire look together for you without you even leaving the house!
Carole King is joint Editor-in-chief of Heart Home magazine. She is a London based Interior Decorator and an Associate Member of the BIID. She started Dear Designer's Blog as a way to document all the things that she finds inspirational and hopefully to inspire others. You can follow her on Twitter @DearDesigners. Read more posts by Carole King.
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