Sponsored Video: Selfridges Womens Designer Galleries
Selfridges has just unveiled the first phase of the transformed Womens Designer Galleries. Inspired by the store’s neo-classical architecture, the space curates the best International and British designers alongside an exclusive digital art gallery and next-generation fitting rooms.
Get an exclusive Heart Home sneak peak of the new gallery…
“When we started work on a concept for the new Womens Designer Galleries, we began by thinking about a certain kind of woman: a woman who is feminine, but strong. A woman who loves clothes, but is not a follower of fashion. She is a person with a clear sense of who she is and how she would like to express herself through what she wears.”
Allanah Weston, Creative Director
Daniel Nelson is the art editor for Heart Home. Having worked in design for the past decade, he started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally. Connect with Daniel on Google+. Read more posts by Daniel Nelson.
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