Heart Home features in BBC2′s Alex Polizzi—The Fixer
We have some exciting news for you Heart Home fans. The team will feature on BBC2′s Alex Polizzi—The Fixer tomorrow (Tuesday 12 February 2013) at 20:00. If you are reading this after the show has aired, you can watch it on BBC iPlayer.
The show sees third generation hotelier of the internationally-renowned Forte family dynasty and successful businesswomen, Alex Polizzi, turn her attention to family firms that have reached breaking point. She tackles both their financial failures and domestic dramas and tries to guide them back on to the path to success.
Alex uses her unique expertise to help a wide range of family run businesses across Britain. From a hair and beauty salon in Essex, to a 100 year old fabric shop in London’s East End, and a traditional undertakers in Hampshire. Heart Home was brought in to help Alf Onnie, the fabric shop in East Ham, London. The team took the Alf Onnie owners on a photoshoot late last year to show them how to style their shop windows, the process behind making a stunning shot.
Remember our Winter Brights feature? You might catch a glimpse behind the scenes in the show…
Alf Onnie’s interiors shop, specialising in fabric and curtains, has been going in East London since it was set up in 1920. It’s approaching its centenary but the recession and house market slump have hit curtain sales hard.
Run by three brothers, both they and the shop are stuck in a time warp, almost as far back as the shop’s beginning. And what’s more they are paralysed by indecision about how to move the business forward.
Alex tries to drag them into the 21st century with lessons in modern window dressing, a contemporary photo shoot and with a trip to the exclusive Brown’s hotel in London, where they get the chance to meet her mum who runs it as part of their family owned hotel chain.
But disaster strikes when they discover they are plagued by London’s biggest and vilest pest, rats! As they rip the shop apart to deal with them, it provides the perfect opportunity to launch a makeover but youngest brother Jeremy seems bent on derailing the plans as his quest for perfection drives everyone to distraction.
Thanks to TwoFour for being so helpful with the shoot and to Alex for being as lovely in person as she is on television.
Don’t forget to watch tomorrow!
Daniel Nelson is the art editor for Heart Home. Having worked in design for the past decade, he started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally. Connect with Daniel on Google+. Read more posts by Daniel Nelson.
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