Fashion Focus: Antipodium
London-based womenswear label Antipodium creates ‘a sophisticated aesthetic built from a confident simplicity and capricious nature’. Already enjoying a strong following amongst the fashion elite, Antipodium is the unofficial uniform for those who want to exude contemporary and cool.
Originally, the brand started as a boutique and PR and wholesale agency representing antipodean brands and has gone on to capture the market for design-led basics. Debuting their collection at London Fashion Week in 2006, the brand is now available internationally.
Laurie founded Bell & Smokey, an online fashion shop to provide women with sophisticated, feminine clothes that make them feel beautiful. You can keep up to date with her musings at bellandsmokey.tumblr.com and follow her on Twitter @bellandsmokey. Read more posts by Laurie Prescott.
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